The Long Tail

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Participants •Firms •Theory •Coordinating Collaboration •Economic Development •
Chris Anderson • May 12, 2009 • (0) Comments •
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In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

For more information, see Chris Anderson's website - longtail.com

Note that some of The Long Tail is available online for free:

The Introduction and Chapter 7 ("The New Tastemakers") are here.
An updated version of the original article, which forms part of Chapter 1, is here.
An adaption of Chapter 2 ("The Rise and Fall of the Hit") is here.

From the movie:

Chris Anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items of every imaginable description. The 25 million music tracks in the world. All the TV ever broadcast. Every single amateur video. All that is old, arcane, micro-niche, against-the-grain, undefinable, or remote is suddenly as accessible as the top of the pops.

"The power law is the shape of our age," Anderson asserted, showing the classic ski-jump curve of popularity - a few things sell in vast quantity, while a great many things sell in small quantity. It's the natural product of variety, inequality, and network effect sifting, which amplifies the inequality.

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